Private Label / OEM and Partnership Models
We offer three working models for wholesalers, distributors, DIY stores and retail outlets. You can create an SPC collection under your own brand, add Area Floors products to your sales portfolio, or explore partnership options for the licensed STANLEY® Flooring collections.
Send My Partnership Request
Create an SPC collection under your own brand
With the Private Label / OEM model, you can sell SPC flooring and SPC wall panels under your own brand. Together, we define the decors and product specifications according to your customer base, target price range and order volume.
We provide design support for how your brand is presented on the product. For SPC flooring, we design the box to match your brand identity and place your logo, collection name and product information on the packaging. For SPC wall panels, your brand and product information can appear on the label on the shipping pallet.
Work with Area Floors collections
For your stores, wholesale network or projects, you can put together a selection from a range of floor and wall collections under the Area Floors brand.
- Wood-look SPC flooringA range of oak tones, with straight plank, wide plank and herringbone options.
- Stone-look SPC flooringDecors with concrete, marble and natural stone textures.
- SPC wall panelsLarge-format panel options for wide wall surfaces.
- SPC wall tilesCompact-format wall coverings with stone and concrete looks.
For example, a DIY store can present a natural oak-look floor together with a matching wall panel in the same display area. Your account manager helps you choose the collections that suit your sales channel and access samples, images and technical documents for the products you select.
Explore the collections
Partnership for STANLEY® Flooring products
Area Floors offers STANLEY® Flooring products under licence from Stanley Black & Decker. You can choose products that suit your sales channel from wood- and stone-look floor collections and matching wall tiles. You can discuss the partnership terms that apply to the series you are interested in and the country you operate in with our team.
The Private Label / OEM process in five steps
- 01
Share your requirements.
Tell us your target market, sales channel, the product group you are interested in and your estimated order quantity.
- 02
Choose your collection.
Let’s define together the decors, sizes and technical specifications that suit your customers.
- 03
Evaluate the sample.
Confirm your product choice by examining colour, texture and surface on a physical sample.
- 04
Approve your brand design.
With our design support, we prepare the box design for SPC flooring and the pallet label for SPC wall panels and submit them for your approval.
- 05
Let’s plan production and shipment.
For the products you approve, let’s agree together on order quantity, production schedule and delivery terms.
Share your partnership request
Tell us which market you operate in and which products you are interested in. Our account manager will contact you to discuss the terms of the working model you have chosen.